Uni-Food Technic had originally planned to launch their revolutionary new shrimp peeling technology, the SeaPeeler Flex, at the Seafood Expo North America conference in Boston last year. The event was cancelled due to Covid-19 – how could they launch the product using a digital platform? The objective was to increase awareness and an understanding of the new product.
Given the wide range of benefits for customers investing in this product, both in terms of producing a quality product and the potential cost savings for customers, there was a lot of information that they needed to share with potential customers so they could understand the full range of benefits. Uni-Food Technic asked IntraFish for our support to communicate the myriad of benefits the new SeaPeeler Flex provides.
Engaging with decision makers
We created a content marketing article showcasing the new product (including a video) whilst ensuring full visibility and sessions across IntraFish’s digital platforms.
The content marketing article campaign was placed on the IntraFish homepage, specially reserved for content marketing alongside editorial content and appeared at the bottom of every news article for increased visibility.
The campaign appeared as a digital ad in the IntraFish Daily Newsletter, sharing space with top daily news headlines as well as postings across IntraFish’s social media network for further reach and distribution. Content marketing articles are also archived in a dedicated section of IntraFish’s website and continues to see traffic after the live campaign has expired.
We have shown how our resources and knowledge of C-suite level executives and decision makers can help optimise marketing spend and deliver a strong rate on investment. producing quality content for partners across the seafood value chain.
‘As we found out that shows we had planned for in 2020 were postponed or cancelled, it was necessary to find alternative ways of having presence as a new player in the market for shrimp peeling. We decided to try IntraFish with a sponsored content article on our SeaPeeler Flex equipment. It was a very good experience to work with the IntraFish team on content creation with swift communication and exchange of ideas.
We did not really have any idea of what to expect, but it was quickly obvious, that we had significantly increased activity on our web page and that we actually got a good number of solid qualified leads.’Mads Sigsgaard
Sales Manager, Uni-Food Technic